Jeffrey Schwartz joined eForce Media in June of 2008 as its President and CEO. Schwartz joined eForce after the acquisition of Vertical Passion Media, where he was founder and CEO.

Schwartz is an innovator in Internet marketing. As President and CEO of Autobytel (Nasdaq: ABTL) from 2001 to 2005, Schwartz created the leading online automotive marketing services company, with a market capitalization exceeding $500 million, over 25,000 participating dealer franchises, and operations in the US, Europe, and Asia. In so doing, Schwartz helped drive revolutionary change in the largest retail segment in the United States.

Prior to Autobytel, Schwartz was President and CEO of Autoweb (Nasdaq: AWEB), a leading online automotive marketing services company, and Vice President at the Walt Disney Company, where he was charged with establishing the company’s long-term strategic marketing alliances.

Schwartz was also Chairman and CEO of AutoCentro, a dealership group and auto finance concern focused on the Hispanic market.

Schwartz serves in several corporate advisory capacities, including as director of US Auto Parts (Nasdaq: PRTS). He attended the University of Southern California, where he obtained his Bachelors, Masters, and Doctorate degrees.

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Matthew Hill has been at the vanguard of Internet marketing beginning in the late 1990’s as one of the original founding investors of Shopping.com which was sold in 1998 to Compaq for $220 Million. Mr. Hill went on to manage the Internet Distribution Initiative, ActionAce, a $10 million program funded by the Hong Kong Government’s Asia Tech Fund, establishing US online distribution for eCommerce programs. Mr. Hill spent several years working with Prime Ventures and its portfolio of companies, including serving as Chairman of SuperNation/SuperDudes, LLC (an online gaming community), overseeing its acquisition by Intermix Media (formerly EUNIVERSE AMEX : MIX).

Mr. Hill has been actively involved from an investment standpoint in numerous companies including Reunion.com, RealtyTracker, Dolphin Search, Hollywood RX, and F3 Family Entertainment. He sits on the board of and is an investor in PathwayData Systems, Chatables, KITC, LLC, and Dolphin Search. Mr. Hill is also a principal investor in Demand Media.

Mr. Hill holds a degree in Economics and Communications from Boston College, Chestnut Hill, Mass.

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Mr. Wilcox joined eForce Media as Chief Technology Officer in January, 2007 and brings twelve years of experience leading high performing development teams, including very geographically distributed teams; designing scalable, mission-critical enterprise software products and architectures.

Prior to eForce, Mr. Wilcox served as CTO/CIO for Artemis International Solutions Corporation and was a key member of the strategic planning group with regional GMs, CEO and CFO, engaging in product strategy, market strategy, M&A and strategic partnership development. Additionally, Mr. Wilcox, as the head of the Software Architecture Council, designed the next generation architecture for the flagship portfolio management software product, incorporating an ESB backbone, and enterprise eventing.

From 2002 to 2003, Mr. Wilcox was Director of Development for retailer Becker Surf. He oversaw the revamping of Becker’s online presence, allowing the company to triple sales over the previous year, based purely on the improved performance and reliability of the eCommerce site.

Mr. Wilcox was previously Director of Software Development at Simply Done Business Solutions, a privately-held software company specializing in Internet-based scheduling offered on the software-as-a-service model. Prior to that he served as Senior Software Engineer / Architect of WhatsHotNow.com (2000-2001), a B2B licensing exchange, as well as Senior Software Engineer at Countrywide Home Loans (1998-2000), where he helped design their loan origination system, and was a Management Services Officer with Continuing Education of the Bar (1994-1998).

Mr. Wilcox is a graduate of the University of California, Los Angeles.

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Mr. Plutsky has been eForce Media’s CFO since June 2005. Mr. Plutsky began his career in public accounting, and subsequently became controller of public internet storefront building company, iMall, Inc. from January 1996 through its acquisition by Excite@Home in 1999 for $565 million. After serving as divisional controller for Excite@Home until mid-2000, he left with the former CEO of iMall to become the CFO of a venture partner firm, Prime Ventures, LLC. Prime Ventures had several of its investments grow from early stage formation and initial capitalization into mature profitable companies as well as successful acquisitions. As part of one of the investments by Prime Ventures, Mr. Plutsky was appointed as CFO of a public internet healthcare company, in a corporate restructuring. After leaving Prime Ventures, Mr. Plutsky founded The Debt Reduction Group, LLC, a debt negotiation company, growing the company profitably to service over a thousand clients and exceed $35 million of debt under management. He served on the board of USOBA, the primary debt negotiation industry trade association.

Mr. Plutsky holds a B.A. in Business Economics with an emphasis in accounting from the University of California at Santa Barbara. Mr. Plutsky is a certified public accountant.

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Possessing over a decade of Marketing, Business development and Corporate development experience (with the last 8 years spent building some the Web’s most successful marketing companies) Mr. Carey oversees Eforce Media’s customer acquisition efforts. This central role allows Mr. Carey to direct all Media buying and Marketing efforts as well as the company’s landing page optimization initiatives, creative production and traffic and campaign management teams.

Prior to Eforce, Mr. Carey most recently helped launch and shape two of the Web’s most successful and prolific consumer goods marketing agencies - Alena and Syndero. While serving as Alena’s Executive Vice President, the company grew from a small division of Intermix media into not only Intermix’s most profitable division, but also into the Web’s premier consumer goods DM company with annual sales of over $60M. Subsequently while serving as Syndero’s Vice President of Acquisition, Mr. Carey successfully launched the company’s seminal display media, paid search, social networking and other web 2.0 initiatives. During his time at Syndero, online customer volume doubled.

Mr. Carey’s professional experience also includes a stint at 24/7 Real Media (where he led a sales team that improved its yield by 100%) and a period at LowerMyBills.com where he signed on as the company’s 4th employee. At LMB Michael was put in charge of the company’s marketing efforts. He was instrumental in growing the LowerMyBills.com business from the concept stage to a cash flow positive and profitable business that generated more than $75M in annual revenues. Additionally, Mr. Carey possesses extensive Corporate and Business development experience and at one time worked closely with Intermix Media’s president evaluating and performing strategic partnerships.

Mr. Carey possesses a B.A in Marketing from San Diego State University and an M.B.A from the University of Phoenix.

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With more than a dozen years experience in the online advertising industry, Scott Gerardi is VP Production for eForce Media and has been with the company since its inception. Scott is responsible for optimizing campaign performance, media buying, and program development within each of eForce Media’s lead verticals. Prior to eForce Media, Scott held the position of Director of Marketing NTN Communications in San Diego. A pioneer in the interactive television and online space throughout the 1990’s, NTN develops ‘play along’ applications in conjunction with live television broadcasts. Scott was responsible for driving strategic relationships and developing award-winning products with partners such as NFL.com, NHL.com, America Online, DirectTV, and CBS Sportsline & FOXSports.com

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